To enhance the business environment of Little India and broaden the appreciation of Little India’s unique heritage and character amongst the locals and tourists.
The Little India Shop Owners and Heritage Association (LISHA) was established in 2000 by the Singapore Tourism Board (STB) with the main aim to present and preserve the heritage and culture of Little India. One of LISHA’s main objectives is to share the rich diversity of the Indian culture through meaningful celebrations such as The Deepavali Carnival and The Pongal Festival. Such events are held not only to educate the general public on Indian festivities but also to encourage people to explore the goods and merchandise on sale at many shops in Little India. Hence, this ensures that Little India’s merchants remain sustainable and at the same time, our heritage and culture are preserved for future generations.